Monday, November 13, 2006

Dueling Cover Stories

Ryan and Reese's divorce is hot off the press. According to the New York Times, which analyzed the different takes on the story that inTouch and Life and Style took this week, these two magazines are attempting to corner the market when it comes to the most talked about divorce since Brad and Jen (sorry K-Fed).
The interesting thing is that these magazines are owned by the same publishing company, Bauer Publishing. Though, in this article, they attempt to say "we never know what [the other magazine] is working on," thankfully The New York Times is smart enough to point out that really they are attempting to make as much money as possible as a company by being sure that Team Reese and Team Ryan have their own magazines.

Since most people ended up taking Nick Lachey's side post-divorce, magazines are attempting to cover the "hot sad ex-husband" angle. With Nick it was easy since Jess has been out boozing it up with the young Hollywood set. This is a bit less plausible since Reese is mainly photographed with her two lovely children, not out at Hyde sucking face with the latest whiny rocker.

They are essentially the same magazine. Until Friday they shared the same publisher. They are in the same building but on different floors. I don't believe that their writers don't chat in the lunch room much like this....

InTouch: So what are you working on?
Life and Style: You know, Reese and Ryan...their bitter end.
InTouch: You guys are Team Ryan right and we are doing Team Reese?
Life and Style: Dumbass other way around. Seriously Britney looks hot.
InTouch: Are you eating your cookie?
Life and Stlye: No...I'm on the Richie diet.
InTouch: Dumbass. Mmmmm...that's hot. Who know looking at skinny people all day would make you so hungry?
Life and Style: Ryan Phillipe is hot.
InTouch: I'd do him.