MTV So Ready to Infect You
MTV comes out with a Room Raiders for the born-after-1995 set -- Meet or Delete is a dating show in which contestants are allowed to rummage through one another's computers. The premise itself isn't terrible, and allows for all the interacting-with-ex-girlfriend-via-IM drama that Room Raiders lacked, but, as Gawker points out, the show's current viral marketing is retarded.
Firstly, they've located their viral video at the following URL:
http://mod.mtv.tv/viral/film1_640-480px.jhtml
And it looks more like unused footage from The Ring than a plug for a dating show.
On the other hand, though, I'm writing about it.
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