Sacha Baron Cohen's film, Borat: Cultural Learnings of America for Make Benefit Glorious Nation of Kazakhstan, will only open in 800 theaters, as opposed to the previously planned 2000. "Our research showed it was soft in awareness," says Fox's distribution chief. A recent survey revealed that only 27% of moviegoers were aware of the Borat movie.
Honestly, I'd make a Borat-related joke here, but I'm with the rest of the country: I've got no idea who this character is. So the headline's as good as it gets.