Wednesday, January 31, 2007

Adventures in Brand Management: An Open Invitation to Kevin Federline


While much of the fast-food industry has criticized K-Fed for his upcoming Super Bowl commercial, Taco Bell has taken a different -- and much smarter -- tack.


Dear Mr. Federline,

First off, congratulations on your upcoming Super Bowl ad. We heard it's generating a lot of talk, particularly about working in the fast food industry.

We know you respect those who work in our business. In fact, last year you said in an interview, "My kids are going to have to learn what a real job is, what life is. You don't have it easy with me. Period. My kids are going to work at Taco Bell."

We're flattered, but obviously they're too young to work for us. So here's our offer to you: Come work for us, just for a one hour shift. We'll get you a uniform, a custom name tag and show you what a great place Taco Bell is to work. We'll even reward customers who visit that restaurant with an order of our new Carne Asada Steak Grilled Taquitos for free.

We encourage you to continue to "Think Outside the Bun" and hope you accept our tasty offer.

Sincerely,
Greg Creed
President
Taco Bell Corp.


Update: Too funny. Yum! Brands stock (they own Taco Bell) is up a point to a 5-day high this afternoon.

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